2025
Nesti Towels
Nesti is a premium towel brand born from the idea that comfort, quality, and aesthetic harmony should be woven into daily rituals. Our challenge was to develop a full visual identity system and brand positioning that reflects Nesti’s core values: purity, softness, and timeless elegance
Preview Site
Preview Site
Brand
E-Commerce
Know More
Our creative direction centered around “The Ritual of Softness.”
Nesti’s towels aren’t just products; they are part of a daily ritual that slows down time. Inspired by natural materials and soft color palettes, we crafted a brand that feels soothing at every touchpoint—from the logo to the label tags.
The Brief
In a saturated market of home essentials, Nesti wanted to stand out—not just with quality, but with an emotional connection. We were tasked with building a brand that not only sells towels but also sells a lifestyle: calm, curated, and conscious.
Problem
Despite having a premium product, Nesti lacked the visual identity, emotional connection, and cohesive presentation needed to compete in the lifestyle and home essentials market.
Nesti had a high-quality product but lacked a cohesive visual identity, making it hard to stand out in the premium market. The brand had no emotional narrative, resulting in a weak connection with its audience. Packaging was inconsistent and didn’t reflect the product’s softness or quality. Additionally, its social media presence lacked direction, style, and coherence.
Solution
We transformed Nesti into a serene and elegant lifestyle brand through refined design, storytelling, and a consistent visual language that reflects the softness and care behind every product.
We repositioned Nesti as a lifestyle brand centered on the ritual of softness. A refined visual identity was created—minimal, elegant, and tactile. Packaging was redesigned using sustainable materials to elevate the unboxing experience. We also developed a calm, aspirational art direction and a consistent tone of voice for social media, turning every touchpoint into a reflection of Nesti’s core values: comfort, care, and simplicity.
Concept
A brand experience designed to elevate the ordinary through intentional softness, minimalist elegance, and the quiet beauty of daily rituals.
At the heart of Nesti lies a simple but powerful idea: softness is not just a texture—it’s a daily ritual. We built the brand around this philosophy, transforming towels from everyday items into intentional moments of comfort, calm, and care. Through a minimalist design system, organic tones, and serene storytelling, Nesti invites users to slow down and embrace the beauty of stillness in their daily routines.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit for beginners?
08
Do I need to know how to code?
2025
Nesti Towels
Nesti is a premium towel brand born from the idea that comfort, quality, and aesthetic harmony should be woven into daily rituals. Our challenge was to develop a full visual identity system and brand positioning that reflects Nesti’s core values: purity, softness, and timeless elegance
Preview Site
Preview Site
Brand
E-Commerce
Know More
Our creative direction centered around “The Ritual of Softness.”
Nesti’s towels aren’t just products; they are part of a daily ritual that slows down time. Inspired by natural materials and soft color palettes, we crafted a brand that feels soothing at every touchpoint—from the logo to the label tags.
The Brief
In a saturated market of home essentials, Nesti wanted to stand out—not just with quality, but with an emotional connection. We were tasked with building a brand that not only sells towels but also sells a lifestyle: calm, curated, and conscious.
Problem
Despite having a premium product, Nesti lacked the visual identity, emotional connection, and cohesive presentation needed to compete in the lifestyle and home essentials market.
Nesti had a high-quality product but lacked a cohesive visual identity, making it hard to stand out in the premium market. The brand had no emotional narrative, resulting in a weak connection with its audience. Packaging was inconsistent and didn’t reflect the product’s softness or quality. Additionally, its social media presence lacked direction, style, and coherence.
Solution
We transformed Nesti into a serene and elegant lifestyle brand through refined design, storytelling, and a consistent visual language that reflects the softness and care behind every product.
We repositioned Nesti as a lifestyle brand centered on the ritual of softness. A refined visual identity was created—minimal, elegant, and tactile. Packaging was redesigned using sustainable materials to elevate the unboxing experience. We also developed a calm, aspirational art direction and a consistent tone of voice for social media, turning every touchpoint into a reflection of Nesti’s core values: comfort, care, and simplicity.
Concept
A brand experience designed to elevate the ordinary through intentional softness, minimalist elegance, and the quiet beauty of daily rituals.
At the heart of Nesti lies a simple but powerful idea: softness is not just a texture—it’s a daily ritual. We built the brand around this philosophy, transforming towels from everyday items into intentional moments of comfort, calm, and care. Through a minimalist design system, organic tones, and serene storytelling, Nesti invites users to slow down and embrace the beauty of stillness in their daily routines.
More Works
(GQ® — 02)
©2024
FAQ
01
What does a project look like?
02
How is the pricing structure?
03
Are all projects fixed scope?
04
What is the ROI?
05
How do we measure success?
06
What do I need to get started?
07
How easy is it to edit for beginners?
08
Do I need to know how to code?
2025
Nesti Towels
Nesti is a premium towel brand born from the idea that comfort, quality, and aesthetic harmony should be woven into daily rituals. Our challenge was to develop a full visual identity system and brand positioning that reflects Nesti’s core values: purity, softness, and timeless elegance
Preview Site
Preview Site
Brand
E-Commerce
Know More
Our creative direction centered around “The Ritual of Softness.”
Nesti’s towels aren’t just products; they are part of a daily ritual that slows down time. Inspired by natural materials and soft color palettes, we crafted a brand that feels soothing at every touchpoint—from the logo to the label tags.
The Brief
In a saturated market of home essentials, Nesti wanted to stand out—not just with quality, but with an emotional connection. We were tasked with building a brand that not only sells towels but also sells a lifestyle: calm, curated, and conscious.
Problem
Despite having a premium product, Nesti lacked the visual identity, emotional connection, and cohesive presentation needed to compete in the lifestyle and home essentials market.
Nesti had a high-quality product but lacked a cohesive visual identity, making it hard to stand out in the premium market. The brand had no emotional narrative, resulting in a weak connection with its audience. Packaging was inconsistent and didn’t reflect the product’s softness or quality. Additionally, its social media presence lacked direction, style, and coherence.
Solution
We transformed Nesti into a serene and elegant lifestyle brand through refined design, storytelling, and a consistent visual language that reflects the softness and care behind every product.
We repositioned Nesti as a lifestyle brand centered on the ritual of softness. A refined visual identity was created—minimal, elegant, and tactile. Packaging was redesigned using sustainable materials to elevate the unboxing experience. We also developed a calm, aspirational art direction and a consistent tone of voice for social media, turning every touchpoint into a reflection of Nesti’s core values: comfort, care, and simplicity.
Concept
A brand experience designed to elevate the ordinary through intentional softness, minimalist elegance, and the quiet beauty of daily rituals.
At the heart of Nesti lies a simple but powerful idea: softness is not just a texture—it’s a daily ritual. We built the brand around this philosophy, transforming towels from everyday items into intentional moments of comfort, calm, and care. Through a minimalist design system, organic tones, and serene storytelling, Nesti invites users to slow down and embrace the beauty of stillness in their daily routines.
More Works
©2024
FAQ
What does a project look like?
How is the pricing structure?
Are all projects fixed scope?
What is the ROI?
How do we measure success?
What do I need to get started?
How easy is it to edit for beginners?
Do I need to know how to code?